Problems to Solve

Books on entrepreneurship and innovation written outside the GCC context have myriad disadvantages for students, and instructors in the GCC, and for those outside the GCC who are engaged in the study of business in the Middle East:

GCC business students find it difficult to relate to the business activities, examples, roles, and laws of non-GCC jurisdictions.

The books lack insights on the issues specific to the GCC small business environment such as innovation and entrepreneurial development.

Instructors, who come from a multitude of backgrounds and geographies with limited experience in the GCC market, have no regional examples to teach in class.

In most cases, these books are not written for students who
speak English as their second language.

International business students are forced to apply a western
lens as they examine business in the GCC.